What I Do.

User-Centered Design

I'm an NN/G certified UX Leader and "unicorn" with a full-stack creative/technical skillset that encompasses Design (Interaction 'UX'/Visual 'UI') and UI Development. With almost 20 years of experience I've excelled in many versatile roles and led teams at companies throughout various stages of growth from start-up to enterprise level in San Francisco and New York City. I follow User Centered Design principles to create intuitive products that are optimized for people who use them. I thrive in collaborative, Agile teams in organizations which believe in the business value of design thinking. Innovate/Ideate/Create. Meyers-Briggs profile: ESTJ "The Executive" Enneagram profile: Type 8 "The Challenger" & Type 7 "The Enthusiast" DISC profile: High "D" & "I" / Low "S" & "C"
I'm an expert at Visual Design, UI/UX Design, Web Design, Responsive Design with strong Front-end Development experience, HTML5, CSS/SCSS/OOCSS, UX principles (User Research, Usability Testing, Wireframing, Prototyping), Media Queries, UI Frameworks (Bootstrap, Foundation), Git, SCRUM/Agile development, CMS (Wordpress, Joomla, etc).

Discovery & Research

Identify the project/product's objective & scope; conduct user interviews to establish target users & personas, conduct market research on competitors and industry leaders, set benchmarks of goals throughout the user flow.

User Experience

Applying Human Centered Design principle to create a clean and intuitive user flow streamlined for current UX standards and usability. High-level/low-fidelity flow diagrams, wireframes and paper prototypes are all part of my process to refine the user flow before the low-level/high-fidelity visual design process begins.

Visual/Interface Design

Design a clean and beautiful user interface to put a "face" on wireframes respectively for web and native mobile environments, then create prototypes and conduct user testing to refine the UI before implementation. Once design is finalized, use Zeplin to create a technical Style Guide for seamless collaboration with developers during the implementation process.

Frontend Development

When possible, implement my UI design into clean frontend code that is fully responsive and adheres to best practices and current development principles.

This is how we do it.

UI/UX Design

Define intuitive user-friendly interaction flow and create clean and beautiful interface design for web and mobile applications.

Web Design

Design beautiful, pixel-perfect, responsive layouts for the web and implement designs into code.

Visual/Graphic Design

Create beautiful assets for your digital media content, marketing campaigns, advertisements for web or print, pitch and sales decks, iconography and vector illustrations.

Responsive Design

Create an optimal viewing experience for your users across all devices and platforms through your websites, software and web/mobile applications. Build overrides with Media Queries to ensure that each layout breakpoint looks looks great for every device.

Frontend Development

Bring to life my website and app designs into client-side code using HTML5/HAML, SCSS/SASS, JavaScript and responsive UI Frameworks such as Bootstrap, Foundation, AngularJS and React Native. Exercise meticulous attention to detail and best practices in code.


Create or redesign your company's unique brand identity, color palette, logos, brand guidelines, business cards, t-shirt designs and all other design collateral.

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(415) 779-6873
Oakland, CA
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